Price Discount and Price Dispersion in Online Market: Do More Firms Still Lead to More Competition?

Push-Pull-Mooring framework is adopted to identify the antecedents affecting users’ switching intention from Internet payment mobile payment. Using data obtained 264 valid respondents, results show that both mooring factors (perceived cost and personal innovativeness) pull (relative advantages of substitute information technology critical mass) are direct customer behavior. In addition, could moderate relationship between push (dissatisfaction on system quality dissatisfaction service quality) as well intention. Managerial implications findings were provided providers for maintaining incumbent customers attracting potential customers.